("Conversion rate - the core thinking and practice case of e-commerce operation" is a Book directed at the core of online retail. Usually, when people talk about conversion rate, they only consider the price factor and fight a price war desperately; Or only pay attention to visual presentation and change pages blindly; At most, consider the unpacking experience and constantly change the packaging. In fact, there are many factors affecting the conversion rate. For different products, the weight of each dimension is different. "Conversion rate - core thinking and practice cases of e-commerce operation" borrows the four words of "look, smell, ask and cut" in the ancient practice of medicine to build a think tank from the four dimensions of brand structure, visual presentation and service. Combined with a large number of original cases, it can effectively help e-commerce entrepreneurs improve the conversion rate and obtain profits.Small and medium-sized business owners, especially self-supporting enterprises, can "look in the mirror" in this book to make up for their lack of "wild law" and systematically improve their management and design ability Art, operation, planning and other posts can see their own future here, and can systematically improve themselves, rather than breaking through a software alone or just driving a train.)
发表于 2022-4-20 13:03:18
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