(User research is the first step in the user-centered design process and is an ideal way to understand users and match their goals and needs with the organization's business goals. The main purpose of user research is to help companies clarify the target user groups of products, clarify and refine product concepts, and make the actual needs of users become the basis for product design. Operating characteristics, intuitive characteristics, and cognitive psychological characteristics. Positioning to make products more in line with user habits, experiences and expectations.)
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